OUR STORY

My name is Leah and I am the founder of 1929 Social. 

And yep, that's me as a young tot. 

I pay homage to my brilliant grandpa “Gramps” by incorporating the year he was born, 1929, into my company name: 1929 Social. 

Inspired by his love for storytelling, 1929 Social has its own unique story. It starts with a sad memory, but it ends with the spark that inspired me to foster authentic connection with people.

I'll never forget in 2011 when, at 82-years old and with fully developed dementia, Gramps moved his walker to the side of a grocery aisle to allow a white person to pass.

This inherent act perplexed me. It made me realize that although part of his distant past, racial norms were still ingrained in his reality. And the foundation of whites and blacks being different still was his reality. 

I started seeking a deeper meaning as to why we, as a society, feel we are all so different. In reality, we are more alike than not. And we realize that by connecting and speaking to one another.

My family taught me to love and value people, no matter who they were, from the time I was very little. As I grew older my desire to build authentic connections with people of the world grew.

My passion for connecting with people is the foundation for WHY I began working in the social media space. 

As my career matured, however, I realized that we are more disconnected than ever. And I wondered: what if we could communicate authentically again, by truly listening to listen and speaking to share our stories? 

What if we could remember how to enjoy the art of storytelling like they did in the past — like they did in 1929?

I learned a lot from my Gramps. 

One of the most important lessons was that we are all people with the same needs. We just have to be open to connecting and communicating to identify what those needs are.